Name of film: House
at the end of the street
Year Released: 2012
Genre of Trailer: Horror
My Mark after
Viewing: 7/10
What Happened in
the trailer?
The trailer begins by showing the main female protagonist
walking home; however, as another character pulls up in his car there is a
disruption to this equilibrium. When the girl discovers the stranger offering
her a lift home is in fact her neighbour, she begins to recall past events
regarding the death of her neighbour’s parents. Discomforted and confused by
this mystery, the female character is keen to learn more about this boy and
begins to develop a stronger relationship with him. However, her
inquisitiveness only leads her to more discomfort as she begins to discover the
more sinister story about the murder and ascertains it was her neighbour’s
sister that killed their parents. After this initial introduction to the narrative
structure and the context of the film, the trailer continues to show the female
character grow fonder of this boy. Against her mother’s wishes, she ends up
alone with him in his house; unaware that the daughter that drowned after
murdering her parents still lurks in the basement. After this, the trailer cuts
from various exciting moments of film footage to some intertitles until the
events are concluded by the jump at the end.
Which positive,
clever or interesting aspects do you think you could include in your own
trailer? What generic features are fulfilled well?
The most successful aspect of this trailer was its ability
to convey the context of the film and set out a clear narrative structure. For
example, this trailer begins by introducing the audience to one of the scenes
in the film where the main protagonist meets the person that will disrupt the
state of equilibrium; as the audience witness the girl enquire about a murder,
we can understand that there is something mysterious and spooky about the way
her neighbour’s parents died. From this, we can also understand that the girl
wants to desperately get to the bottom of this mystery and comfort the poor
troubled soul left behind (the son). This allows the audience an insight into
how the events in the film will unfold, thus determining whether or not they
are interested in the subject and want to follow the main protagonist on her
journey. In addition to this, the prominent use of low key lighting and a
creepy location, (i.e. the woods), contributes towards conveying an eerie and
creepy feeling. This reinforces the genre of the film in the minds of the
audience as they are reminded that the film is not a love story but will in
fact shock and horrify them. Another really interesting aspect of the film
trailer was its camera angles and use of editing. For example, the low angled
shots that have an obscured view of the protagonist make the audience feel as
though they’re watching the girl from someone else’s point of view. Again, this
adds to the unnerving sensation that there is something else in the room.
Similarly, the use of fading to black adds to the suspense; for example, we can
hear heavy breathing and footsteps/doors opening, but we cannot see what is
going on. This puts the audience on the edge of their seats as they’re totally
immersed in the film and wanting to learn more about what could happen next. Overall,
the most thrilling aspect of this trailer was its ability to create suspense
and hold the audience’s attention for a long period of time. In our own
trailer, we could use similar editing techniques, (such as fading to black), in
order alarm the audience and uphold their interest in the way we will portray
our narrative.
Which aspects of
the trailer did you think were unsuccessful, and would put off its target
audience? How is it disappointing?
Although successful at creating suspense, the trailer seemed
to lack an exciting and fast pace like most other existing horror trailers. For
example, the incorporation of a scene at the beginning sets a really slow pace
that makes the audience feel as though they could be watching a romance rather
than a horror. In addition to this, the use of restricted narration over body horror
limited the target audience to fans of the psychological horror. For example,
by showing small amounts of blood or gore, the film trailer may appeal to a
much wider audience of horror genre fans which could entice more people into
watching the film. Due to the more psychological nature of the film, the
trailer seemed to lack emphasis on getting an emotional response from the
audience. Although a lot of suspense was created, adding parallel sound to the
jumps could have created a tenser and discomforting emotion for the audience.
Overall, it seems that the most disappointing aspect of this trailer was its
inability to gain an emotional response from the audience due to its slow pace
and lack of parallel music. To avoid this, in our own trailer we could work on
creating a well-balanced pace to shock the audience and comfort them; likewise,
parallel music could be used leading up to any jumps in order to really get the
audience on the edge of their seats.
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